what would david do?

A Commercial currently airing in the UK. Insightful

Honda Insight - Let It Shine from Honda on Vimeo.

View it on the Vimeo site and watch the pretty amazing interaction with your web browser.

Also checkout how it was done

I recently purchased a Canon Power adapter for my camera and while I dont normally read safety warnings for such items (who does) I happened to glance at these and noticed they were really trying to make a point.

Now, either this power adapter is really dangerous or something got lost in the translation. There are 26 instructions in all. I was drawn to the first 16. In particular the 8 intructions pertaining to actually reading and following the instructions.

• 1. Read these instructions
• 2. Keep these instructions
• 3. Heed all warnings
• 4. Follow all instructions

• 13. Read instructions - All the safety and operating instructions should be read before the product is operated
• 14. Retain instructions - The safety and operating instructions should be retained for future reference
• 15. Heed Warnings - All warnings on the product and in the operating instructions should be adhered to
• 16. Follow instructions - All operating and maintenance instructions should be followed.

Overly cautious?

If you are looking for a great resource site for deign related materials then you must check out the Designers Toolbox

Its loaded with a ton of useful stuff like:

• Envelope Sizes - with downloadable .eps Die Lines
• DVD/CD Covers and Labels - with downloadable .eps Die Lines
• Binding Styles
• Paper Sizes
• Web Browser Elements - downloadable PSD files
• Web Banner sample sizes
• Fonts on the Web
• Conversion Charts

and much more. Not to mention a turbo charged Lorem Ipsum generator.

  
Reduced Cardboard Packaging

They say, every little bit helps, so thanks Pepsi, for stripping the amount of cardboard used to wrap the “little ones”. Makes perfect sense to me, unlike the new package design which reminds me of no particular airline but definitely an airline.
Now if only they could get it to my fridge with less plastic.

But then again, in 10 years when I have come to like this one I probably wont like the next one. Just dont mess with the formula!
Update: Im not the only one that doesn’t like it.

Happy New Year Everybody!