turn on, tune in, something something… whatever!

Pepsi Goes Green?

Reduced cardboard packaging  
Reduced Cardboard Packaging

They say, every little bit helps, so thanks Pepsi, for stripping the amount of cardboard used to wrap the “little ones”. Makes perfect sense to me, unlike the new package design which reminds me of no particular airline but definitely an airline.
Now if only they could get it to my fridge with less plastic.

Pepsi 1998

New - 2008

But then again, in 10 years when I have come to like this one I probably wont like the next one. Just dont mess with the formula!
Update: Im not the only one that doesn’t like it.

 

Happy New Year Everybody!

This entry was posted on Wednesday, December 31st, 2008 at 6:36 pm and is filed under Design and tagged with , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. I. Valverde

    These Pepsi cans do in fact remind “me of no particular airline but definitely an airline.”

    Thanks for the save yesterday. Finally, broken of my Photoshop 2 bad habits, surely not all of them, though broken of one big bad pen tooling habit. Thanks!

    Jan 21, 2009 @ 1:41 pm

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